Two data sources, six intelligence layers, AI-written summary, and a white-label PDF — shipped on every scan, on every plan. Here's what each piece does and why it matters.
MarketRadar pulls from two independent data providers on every scan, then reconciles and cross-references them to surface a richer, more accurate picture than either source alone.
Pulls every business in the keyword+location from the Maps index — ratings, review counts, category tags, listing completeness, photo counts, and claimed/unclaimed status.
A second-pass scan via Bing Local and Yelp surfaces businesses that may rank or review differently outside Google — useful for catching strong competitors that Google deprioritises.
The two sources are reconciled into a single ranked market list. Duplicate businesses are merged. Discrepancies — like a business with strong Yelp reviews but a thin Google profile — are flagged as opportunities. No manual combining required.
Every briefing is structured around six intelligence layers. Each layer answers a specific question a client — or a strategist — would actually ask before making a decision.
The briefing covers all businesses in the scanned market, ranked and grouped automatically, so you're never manually sorting a spreadsheet again.
Beyond the Map Pack, the briefing captures the full first-page SERP — paid ads, organic results, AI Overviews, People Also Ask, and featured snippets. This is data most agencies never look at before pitching a market.
Why it matters: a market with heavy paid competition or an AI Overview answering the query is a fundamentally different strategic problem than one with only organic listings. The SERP layer tells you which one you're dealing with.
The Opportunity Score (0–100) is a weighted composite of review gap, listing completeness, market saturation, and SERP difficulty. Higher means more room to win without a fight.
It's designed to survive a "how did you get that?" question in a boardroom. Every sub-score is broken out in the briefing — so you're never hand-waving when a client asks.
Market Difficulty is the mirror of the Opportunity Score — expressed as Easy, Moderate, Competitive, or Saturated. One label. No ambiguity.
After every scan, GPT-4o-mini writes a plain-English market summary — the kind of analyst paragraph you'd spend 20 minutes drafting. It covers market difficulty, the top opportunities identified, key risks, and a recommended next step.
It's a starting point, not a finished deliverable. Edit it, add context, put your agency voice on it — or send it as-is when you're in a hurry. It's already better than a blank page.
The dentist · Dayton, OH market scores 74/100 for opportunity — an easy-to-moderate entry window driven primarily by a large review gap between the top-ranked practices and the field.
Three of the top-ten businesses have fewer than 30 reviews and unclaimed or incomplete listings. A new entrant that claims, completes, and generates 50–80 reviews within 90 days could reasonably reach the Map Pack top-3 within six months.
The primary risk is paid competition: three advertisers are consistently above the fold, suggesting cost-per-lead is elevated in the paid channel. Organic and GBP optimisation remain the highest-ROI path in.
Every plan includes the branded PDF export. Upload your agency logo, set a primary accent colour, and add a Prepared By line — every PDF that leaves your workspace carries your identity, not ours.
The export is generated server-side as a real PDF — not a browser print. It includes the full market overview, review data, SERP snapshot, opportunity analysis, and the AI summary, laid out cleanly for a client meeting or a proposal attachment.
No card, no sales call, no auto-charge. Run your first market and pick a plan when the output earns the seat.