Pricing

Priced by markets, not by seats.

Every plan ships with both data sources, the full briefing report, SERP intelligence, AI summary, and white-label PDF export. Ten markets free — no card, no sales call.

One market = one keyword × one location.

A market is the thing you'd actually bill a client for — a single competitive view, end to end, across all six signals. You can rerun the same market as many times as you want inside a calendar month; re-scans don't consume additional credits.

If the scoring model changes, or a client pulls you in for a fresh briefing mid-retainer, you're not rationing. The thing we count is new ground, not re-reading the same ground twice.

Big onboarding week? Add a pack.

One-time purchases that stack on top of your monthly allowance. They never expire — useful for a single portfolio audit, a new client with 40 locations, or an agency pitch with 80 side-by-sides.

+50 Markets
$79one-time
For a single client onboarding or a one-off audit.
$1.58 / marketNever expires
+100 Markets
$149one-time
Cover a mid-size franchise rollout or agency pitch.
$1.49 / marketNever expires
+500 Markets
$499one-time
A full quarterly portfolio sweep for multi-location brands.
$0.99 / marketNever expires

The complete feature matrix.

Every plan ships with both data sources, the full briefing report, SERP intelligence, AI summary, and white-label PDF. The difference is throughput and how far you can take the branding.

Feature Beta Growth Pro
Throughput
Markets per month50600
Re-runs of same marketUnlimitedUnlimited
Top-up packs available
Sources
Google Maps source
Bing + Yelp source
Combined parallel scan
Briefing report
Opportunity Score + Market Difficulty
KPI tiles (rating, reviews, claimed %, photos, websites)
Competitor table
Review gap analysis
Unclaimed listing detection
SERP Intelligence
Paid ads + PAA + featured snippets
Local Services Ads detection
AI Overview detection
Keyword volume + CPC + competition
AI analyst
GPT-4o-mini market summary
Client deliverables
White-label PDF (server-rendered)
Custom logo on PDF cover + headers
Custom primary + accent colors on PDF
"Prepared By" saved across reports
CSV export
Support
Email support24 hrPriority
OnboardingSelf-serveFull-service
Agency · 4 months live
We priced our local retainers off seats for six years. Switching to per-market billing made our invoices make sense to the client — and raised our take-rate on renewals by a third.
MH
Miriam Hadley · Partner, North/South Local · 42 retainers
Retainer renewal68% → 91%
Audit prep time5 days → 1 morning
Avg. retainer value$1.8k → $2.6k

Seven things operators ask before they pick a plan.

01What exactly counts as a market?

One market = one keyword × one location. "medspa in Phoenix" and "medspa in Scottsdale" are two markets. Re-scanning the same pair inside a calendar month is free.

02Do unused markets roll over?

Monthly plan allowances reset on your billing date — they don't roll over. Top-up packs are different: they're one-time purchases that never expire, and they stack on top of the monthly allowance.

03Is there a per-seat charge for Growth and Pro?

No. Growth and Pro include unlimited seats. We price on the work produced — markets analyzed — not on the people looking at it.

Ten markets free. Decide after the briefing.

No card, no sales call, no auto-charge at the end. Run your first audit on the market, not on a leaderboard, and pick a plan when the output earns the seat.

10 markets · No credit card · First briefing in under 10 minutes