How to Read a MarketRadar Intelligence Report

By the MarketRadar team · 5 min read ·Last updated Invalid Date

After a scan completes, MarketRadar generates a structured report with three main sections:

The report at a glance

After a scan completes, MarketRadar generates a structured report with three main sections:

  1. Market summary — top-level stats for the entire market
  2. Business rankings — individual scores for each competitor
  3. Opportunity analysis — where gaps exist and how hard they are to capture

Market summary stats

The summary bar at the top shows:

Stat What it means
Market Difficulty How hard it is to compete in this market (0 = easy, 100 = very hard)
Opportunity Score How much room exists for a new competitor to gain visibility
Avg. Rating Average star rating across all businesses in the results
Avg. Reviews Average review count — higher usually means more established competition
Total Businesses How many businesses appeared in the scan results

Market Difficulty Score

The difficulty score is calculated from a weighted combination of:

  • Average review count (more reviews = harder market)
  • Average star rating (higher ratings = more competitive)
  • GBP completeness across the market (more complete profiles = harder to stand out)
  • Presence of high-authority businesses (chains, well-known brands)

Score ranges:

  • 0–30 — Low difficulty. Good opportunity for a new entrant or underfunded competitor.
  • 31–60 — Moderate difficulty. Requires a solid GBP, consistent reviews, and good on-page SEO.
  • 61–80 — High difficulty. Market is mature. Differentiation and review velocity matter a lot.
  • 81–100 — Very high difficulty. Dominated by chains or highly optimized independents.

Business rankings

Each business in the results gets an individual score (0–100) based on:

  • Review Score — volume and recency of reviews
  • Rating Score — star rating weighted by review count
  • GBP Completeness — how complete and optimized their Google Business Profile is
  • Visibility Rank — where they appear in the raw search results

Click any business row to expand its detailed breakdown and see exactly where they're strong or weak.

The Opportunity Score

The Opportunity Score inverts the difficulty — it tells you how much low-hanging fruit exists. A high opportunity score means:

  • Reviews are thin across the market
  • GBP profiles are incomplete
  • Star ratings are average or below
  • No single dominant player owns the top spot

A low opportunity score means the market is saturated with strong competitors who are hard to displace.

Reading the business table columns

Column Meaning
Rank Position in the search results (1 = first listing shown)
Business Name and address
Score Overall competitive score (0–100)
Reviews Total review count
Rating Star rating (1.0–5.0)
GBP Green = fully claimed and complete; Yellow = partial; Red = missing or unclaimed
Source G = Google, B = Bing, G+B = appeared in both

Tips for using the report

  • Compare markets — run the same keyword in multiple cities to find the best opportunity by location
  • Track over time — save your scans and re-run monthly to track competitive changes
  • Share with clients — export as a branded PDF with your agency logo and colors